In this guide, we will cover all topics so you can make informed decisions when buying a domain name for your business. This guide includes some basic rules you should keep and many useful tips. First we start with some terms that are often used when talking about the domainn.
Basic domain terminology
What is a domain name?
The domain name is a unique name that is used to identify an Internet resource as a Web site. Or simply explained, this is the text you type into your web browser to load a website. Your company must have a domain name so you can find your customers and interact with you online. Examples of domain names are google.com, aol.com, bbs.co.uk and so on. A domain name can consist only of letters, numbers, or dashes.
What is domain translation or TLD?
TLD stands for top-level domain. This is what you see after the point at a domain name. For example .com for commercial companies, .gov for the US government and so on. Here is a complete list of all available TLDs updated by IANA from time to time. This list is the most accurate so far. You can find many TLDs in the big registrars like GoDaddy.
What is Domain Registrar?
A domain name registrar is an organization or commercial entity that manages the reservation of Internet domain names. A domain name registrar must be accredited by a generic top-level domain (gTLD) registry and / or a country-specific top-level domain (ccTLD) registry. (Source-Wikipedia) The registry sites are where you go to buy your domain. It is very important that you buy your domain from a trustworthy company as the domains are your most valuable digital asset.
Here is a list of the most credible domain name registrar:
Choose a registration site that suits you best in terms of price and support and buy all your domains at this point. This is for easy administration. Typically, the registry site you choose is:
No hidden charges
A free e-mail that will protect your privacy and data
Provides direct access to your records (so you know the domain is in your name), access your domain authentication code and registry lock, and take full control of your DNS settings
What is EMD?
EMD stands for exact match of domain names. This is a term in the SEO area, which means that your domain exactly corresponds to the term you are looking for. For example, if someone is looking for the best pizza and your domain is called www.bestpizza.com or bestpizza.net, that makes an exact domain match.
What is PMD?
PMD means that a prorated domain match. If we take the above example, someone types “the best pizza” in the search window. Your domain is called best-pizza.com, peppepizza.net or similar, in which case we speak of a proportionate domain match.
Domain names brainstorming and best procedures
The right domain name for your business is important, as that is the way your customers connect with you online. That’s why the domain name determines how successful your online marketing efforts will be. Until recently it was difficult to find a good domain since most were used with .com TLD or at least the good ones. However, since 2014 and very soon in 2015, more than 1000 TLDs will be available. So you can select a memorable and catchy domain name for. There are TLD’s line. Bike .restaurant .attorney etc. You can visit GoDaddy and as few TLDs durchspieen. To see what is currently available, click the Available Now tab.
Start with brainstorming
Here are a few questions that might help you – Has your company already a name? What is your business? Who are your customers? In which industry are you active?
Record the answers and think of as many words as you can imagine. You can also ask friends and family for help. You can have some great ideas. Then list it briefly and compile a top 5 of the keywords that describe your company best.
You can personalize http://www.pickydomains.com/ go or Fiver. There you can give some professionals some suggestions for your domain name. Surely you will get some great ideas really cheap.
The best tips for domain name selection
Characters you can use
As mentioned above, only letters, digits, and hyphens can be used with the domain name: AZ 0-9 and –
Make it easy and memorable
Try words that have a simple spelling. The shorter the domain name, the better because it is easier to remember and tap. Try to keep the maximum between 5 and 12 characters, and only when meaningful words are used.
Try to avoid hyphens
Hyphens are terrible for mouth propaganda marketing because the domains are much more difficult to spell. Try to spell your friends, joesfloridapizza.com and joes-florida-pizza.com. Now you can see the difference. In addition, a lot of traffic is lost at your company because part of your potential customers will type in your domain name without the dashes. Furthermore, a name with hyphens is very difficult to remember. A negative impact on the marketing of your domain name may have the new 1000 TLDs that will be released until next year.
Use industry keywords in the domain name or in the TLD
Since the Google EMD update in 2012, the exact matches with the domains are not as strong. However, typing the main keywords in the domain name will support your SEO efforts. This is valid especially for a not so start competition. It can also increase your click-through rate in the search results since Joesautorepairs.com can be related to dog care. The domain name describes your company and provides the first impression when someone gets your URL in the search results.
You can use the new TLDs to boost your SEO. For example, if there are 50 links with the same anchor text and keywords that point to your domain, like, let’s say, the best pizza nyc, there is very a great possibility that you will be dealt with. But if you have the domain bestpizza.nyc and also put it in the anchor, this becomes your domain URL and your brand. So you are shown as the hit once thanks to the brands links and a second time thanks to the keywords in the anchor text.
Make it link-attractive
Links are the most important part of your SEO efforts. Your domain should look good for other webmasters and bloggers. It should contain a certain trust and should also be appealing. Remember, as a user, you would open a link on the domain you selected. For example, anniesrecipes.com looks much better than best100-recipes-ever.com.
Ok, now you have these tips and tricks. You can also follow your top at the tool my favorite domain name 5 keywords https://domaintyper.com/ check. It’s free and Ajax powered, so you’ll save a lot of time and you can test your domain suggestions without updating the page. Or go directly to GoDaddy and experiment with the new TLDs.
Avoid copyright and trademark issues
You do not want to register a domain like dellengland.com as one of the lawyers of Dell will take you away if the domain becomes popular and profitable. It is very likely that you will lose any right to your domain name registration if lawyers are involved in the following cases:
- You have intentionally chosen a name that is similar to another domain name, or your own brand is deliberately serving to confuse the consumer
- They do not do business under that name
- Neither you nor others in your organization have the same or a similar name
- You intend to sell this domain name to your competitors with financial gain
- For more information on the Uniform Domain Name Dispute Resolution Policy, please visit the following URL http://www.icann.org/dndr/udrp/policy.htm
Buy the domain
Now there is a domain name that is still free. You will buy this. Each register has different prices for the different TLDs and if they offer very cheap .com domains, the .at or .net would be overestimated. So try to go as close as you can at the source. If you have selected a .com domain, the large index would offer you almost the same price. If you are looking for a .de domain, try the German providers. Since you will most likely get the best price. If you want to register a .at domain, go to Google search and it will appear as the best offer NIC.at.
Try a Google search for a domain and the TLD that you have chosen, and coupon, for example – .com GoDaddy Coupon.
Take care that you will not sell any services you do not need. Especially GoDaddy tends to this. You buy a domain and checkout will give you a hundred of priceless options that you do not really need. When you buy a domain name, you can add to a number of additional features: Whois Protection of Privacy, SSL Certificates and so on. These additional services can be very expensive. Look for special offers – or avoid them if you are unsure.
Verify that the domain name is “clean”.
One last step before you buy the domain you found. Check if it is linked to bad connections, or is blacklisted. Not that you can immediately buy a domain name if it fits your business very well. Later, when you build your website, you can ask Google for a change. This would mean that someone has already made a bad reputation for the domain because this change will cost a lot of time and effort for your online marketing.
How to check whether the domain name was already in use? Here are two tools to find which are very effective – https://archive.org/web/ and http://whois.domaintools.com. In Archive.org Just type the domain name, and it will show you if there are any entries in the time machine. If there is any, this means that this name has already been used. Then, in the upper right corner, type the domain name that you want to check. It will show you the available records in the database, if the domain has already been registered. You will also be shown how many owners had this domain name so far and if it was already dropped. Now, if both show tools that this name was registered unless – Congratulations, you go to your favorite register and buy the!
If the domain already has a history, first go to Google and type your domain name into the search window, for example joespizza.net. If this is the first result, this is good, if not, there is the great possibility that the domain was punished by Google. So if you do not want to have a headache with your SEO, look for another domain name. There are endless possibilities.
Good luck with your domain name hunting.